Candles signify light, luxury, peace, and elegance. They are often given like a gift or can be used to decorate certain areas. A brand selling candles will be aware of the popularity of the product. These companies need to sell a beautiful candle that fulfills its main purpose.

To stand out in the competitive industry, the candles should be advertised effectively so that people can know your brand is one worth buying from. Candle boxes can help here when they give the image of elegance and are able to protect the product from getting damaged.

The following discusses enhancing brand value via an elegant and attractive packaging design for candles:

Choose packaging material

If a brand wants to end up with an amazing packaging box, it is important that the packaging material be perfect. The material must be able to protect the candle from getting damaged so that customers get it in excellent condition. You need to look for packaging materials that are durable and customizable.

Strong packaging materials such as good-quality cardboard or Kraft paper can give you a box that can protect the candle and give a good image to your consumer base. High-end brands can place the candle in luxury rigid packaging which immediately gives off the sense of extravagance.

A brand can choose packaging material which will convey what it stands for and what it believes in which will convince people to want to buy from it. For instance a brand committed to protecting the environment can opt for sustainable packaging made from Kraft material.

Perfect box dimensions

Custom candle boxes that are perfect in dimensions shows that a brand wants to give customers a good experience. The box will be right in size and shape so that the candle can fit in it perfectly and reach customers in excellent condition.

After the candle is measured, a brand will get an idea of what size box to make so that it remains secure in it. Unique shapes such as triangles or hexagons can be considered so that the box stands out. This is if the candle is able to remain safe in a box that is this shape.

Transparent packaging

Brand value can be enhanced when the packaging helps let customers easily know about the product so that they can decide if they want to buy it. With candles, many people will want to see how the candle is designed, its size, color, etc. before they buy it. Therefore window boxes wholesale are important here.

This packaging type has a transparent window on it which showcases the candle’s features in an attractive way to people. The packaging looks modern and is user-friendly as it is easier for customers to decide if they want to buy the candle. Customers’ trust can be increased as a clear view will be provided of the candle.

Enticing packaging design

The way the packaging is designed will also enhance brand value letting people know what type of brand they are buying from. The packaging must be able to stand out amongst the competition if it is to get noticed. Captivating designs can be considered here.

The colors used should be able to convey the message you want people to get about your brand and the candles that it sells. You can include brand colors on the box along with other colors. For instance if the candle is being seen directly through the window packaging, make sure the colors you use to design the box do not clash with the color/s of the candle.

Images and graphics can even be included if they make the packaging stand out and let people know about what you are selling. Finishing touches have become popular and they allow the packaging to stand out more.

You can consider embossing or debossing so that certain areas of the box are more prominent than the rest of the packaging. Textured impacts can make the box feel wonderful. Foiling can be used on packaging that houses a high-end and luxurious candle.

Include brand details

People need to know which brand they are buying from therefore it is important to include brand details on the packaging. A brand logo is necessary to help with increasing brand awareness and brand recognition.

You can include your company’s address so that people know where it is located. The contact information of the business can even be added on the box so that it is easy for people to know how to contact it.

The candle packaging has the ability to enhance brand value when it is designed perfectly and is strong enough to protect the candle. A brand needs to consider its brand message so that this can be conveyed effectively with the help of the packaging design. A high-end, strong, and attractive packaging design is able to enhance brand value.