The baby food market is predicted to rise in the near future, attributed to the increasing number of working mothers, rising parental concerns about nutrition, the decline in infant mortality rate, growing awareness of advanced baby food products, rapid urbanization, and a surge in the organized retail marketing activities.

Under the product segment, the infant formula category captures the largest revenue share of the baby food industry, and it is projected to retain its dominance in the coming years. It is ascribed to the rising incidences of lactating issues in women, that encourage the milk-based baby food products adoption. 

Under the type segment, the inorganic category holds a substantial share of the baby food market, and it is projected to rise in the near future, led by the increased focus of the major companies to expand the production capacity for inorganic baby food. It is led by the higher production cost of organic food, caused by the hindrances in the inexpensive organic ingredients’ procurement.

Browse detailed report - Baby Food Market Analysis and Demand Forecast Report

As said above, the surge in the women's workforce drives the sales of baby food products, attributed increased focus of women on the nutritional needs of their babies. The enhanced sanitation and increased access to drinking water safe for consumption contribute to the decline in infant mortality rate. The infant mortality rate has experienced a rapid decline from 62.91 infant deaths among 1000 live births in 1990 to 26.05 deaths per 1000 live births in 2020. The rise in the number of infants leads to the high consumption of baby food products.

The baby food industry is consolidated in nature. The major players in the industry are Danone S.A., Reckitt Benckiser Group plc, China Feihe Limited, Abbott Laboratories, HiPP GmbH Co., China Feihe Limited, China Mengniu Dairy Company Limited, Inner Mongolia Yili Industrial Group Co. Ltd., Hero Group, and Perrigo Company plc.

Therefore, the rise in the women's workforce, lactation problems, and rise in birth rate proliferates the growth of the baby food industry.