Market Overview
Massage equipment market industry is projected to grow from USD 8.3 Billion in 2023 to USD 18.8 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 10.80% during the forecast period (2023 - 2032).
The global massage equipment market was experiencing steady growth prior to 2021, driven by an increasing awareness of the health benefits of massage therapy, stress relief, and the rising disposable income of consumers.
Factors such as a growing aging population, the prevalence of lifestyle-related health issues, and the expansion of wellness tourism contributed to the market's growth.
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Massage equipment Key Market Players
Key Companies in the Massage equipment market include
- Beurer
- Panasonic Corporation
- LG Electronics Inc.
- OSIM International Pte. Ltd.
- MedMassager
- Physio
- LURACO Technologies Corporation
- HoMedics
- Zyllion
- Shenzhen Relcare Electronics
- RoboTouch
- Samsung Electronics Co., Ltd.
- JSB WELLNESS
- Omron Corporation
- Medisana GmbH
Market Drivers
Technological Advancements: Technological innovations, such as the incorporation of artificial intelligence, Bluetooth connectivity, and customizable massage programs, have been observed in massage equipment.
Zero-gravity chairs, which recline to distribute body weight evenly, have gained popularity in the market.
Challenges: High initial costs for massage equipment, particularly massage chairs, can be a barrier for many consumers.
Competition from professional massage services and the availability of lower-cost alternatives like manual massage tools.
Opportunities: Increasing health consciousness and the trend towards self-care and relaxation present growth opportunities.
Massage Equipment Market Segmentation
Massage Equipment Type Outlook
- Electric
- Non Electric
Massage Equipment Product Outlook
- Back and Body Massagers
- Leg and Foot Massagers
- Neck and Shoulder Massagers
- Head Massagers
- Others
Massage Equipment End User Outlook
- Residential
- Commercial
Massage Equipment Distribution Channel Outlook
- Hypermarket and Supermarket
- Specialty Store
- Online Sales Channel
- Others
Massage equipment Regional Outlook
- North America
- Europe
- Asia-Pacific
- Rest of the World
Regional Trends:
The Asia-Pacific region, especially countries like China and Japan, has been a significant market for massage equipment, driven by the culture of relaxation and wellness.
North America and Europe have also shown substantial demand, with consumers in these regions seeking massage equipment for stress relief and health benefits.
Massage equipment Industry Developments
HoMedics Handheld Massagers:
In 2021, HoMedics unveiled a new line of handheld massagers, which included the "Handheld Shiatsu Massager" and the "Handheld Percussion Massager."
These handheld massagers were designed with rechargeable batteries, allowing users the flexibility to use them while in motion, without being tethered to a power source.
The massagers were specifically engineered to provide deep tissue massages, offering relief from muscle tension and stress.
Panasonic MAJ7 Electric Massage Chair:
Panasonic introduced the "MAJ7" electric massage chair in 2021, featuring advanced massage technology.
The chair boasted 3D massaging technology, heated rollers, and multiple massage programs to cater to different user preferences and needs.
It also incorporated voice recognition technology for convenient control and had a smartphone app for operation, adding to the user-friendly features.
Wahl Deep Tissue Percussion Massager:
In 2021, Wahl launched the "Deep Tissue Percussion Massager," a handheld massager designed for deep tissue massages.
The massager was equipped with a robust motor and adjustable massage heads, allowing users to customize their massage experience.
Its primary purpose was to provide relief from aching muscles and offer a deep tissue massage for enhanced relaxation and muscle recovery.
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