There is a never-ending debate that consumption of alcohol is bad for the body, and it should not be consumed. It is not about, alcoholic drinks being good or bad for health, but the fact of the matter is that, there is a good amount of consumption of alcoholic drinks all over the world.

Now, the question arises that why alcoholic drinks are so popular among people. I don’t know that, is it a concrete answer or not, but alcohol, upon entering into your body, gives you a sort of enjoyment.

Europe and the European Union has 9 out of 10 countries, consuming the most amount of alcohol all over the world. So, it can be easily said that Europeans are the biggest drinkers all over the world.

Browse detailed - Alcoholic Drinks Market Revenue Estimation and Growth Forecast Report

The Concept of Peg

If there is a talk about alcoholic drinks, there has to be a talk about a peg too. If we are to define a peg, it is an undefined measure of alcohol, which is poured in a glass. Talking of peg, the most famous peg (at least among Indians) is the Patiala peg.

It is not famous, just for nothing. A peg measure which was introduced by Maharaja Bhupinder Singh of Patiala, has 90 ml of alcohol. The size of a standard peg is considered to be 30 ml, so you can imagine, the speciality of a Patiala peg.

It has a measure of 3 standard pegs at once, so it is not that hard to imagine the mafic of a single or two Patiala’s going down your throat.

Coming to a Conclusion

It is a no-brainer that with the increase interest of people toward the consumption of alcohol every day, the demand for alcoholic deinks will continue to grow in the years to come.