Ranking highly on Google Search Engine Results Pages is of utmost importance for many website owners and marketing agencies, and Google Webmaster Tools, or GWT, is an invaluable tool in this effort.

GWT (formerly Sitemaps) is an invaluable free tool for maintaining the SEO health of websites, so let's take a closer look at what GWT can do for us.

Sitemaps

An important element of any private school website project is user-friendly navigation and search engine optimization (SEO). One tool that can significantly aid these goals is the sitemap.

XML sitemaps are used to assist search engines in discovering web pages and their contents, ranking webpages in searches and can be particularly beneficial for larger websites.

HTML sitemaps offer users a better navigation experience by showing how a website is organized, thus helping prevent orphan pages.

To create a sitemap in Google Search Console, head into your account and navigate to 'Sitemaps.' Here you'll be able to submit either an XML or HTML file and get instantaneous feedback in form of an "achieved success message." Ensure your sitemap stays relevant by reviewing it frequently to reflect current content - this will ensure maximum exposure and recruitment of appropriate applicants!

Schema markup

Schema markup is a new form of SEO that gives search engines context about your website and its content. By giving search engines this insight, Schema markup can help your website appear more prominently in search results while increasing click-through rate, giving it an edge against competition and helping it to stand out against its peers.

There are various schema markup types designed to enhance specific types of content on websites, each tailored specifically for specific subjects. Select one appropriate for your site and add it using a schema markup tool - for instance, using Organization Schema provides Google with more accurate details on businesses, organizations and groups.  By visiting the site, you can quickly discover information on SEO   https://vangogh-teespring.com/   .

Use tools like the Rich Snippet Test to verify if your schema markup is working as expected, then submit it for Google Search Console verification. Google will show which types of rich results your website qualifies for and notify you if any errors arise; but avoid overdoing it, as too much schema markup could be seen as spammy.

Crawl errors

Crawl errors can have a devastating impact on website visibility and SEO performance, so it is vitally important that they are regularly identified and addressed.

Error 404 not Found is one of the most prevalent crawl errors, which may be caused by missing pages, incorrect URLs, broken links on your site, or anything else which interferes with user experience and leads to higher bounce rates or decreased time on page. These errors negatively affect user satisfaction which in turn leads to decreased time spent browsing your website and may lead to higher bounce rates and less time spent visiting.

Chain or loop errors, which occur when duplicate content appears across several different pages on your site, can confuse visitors and lead them away, which should be eliminated immediately. Furthermore, such errors could negatively impact SEO if duplicate content exists in top-ranked pages on your website.

Error reports

Google Webmaster Tools is a suite of free web utilities that allows website owners to monitor the visibility of their site on search engine results pages (SERPs) as well as identify and address problems on a site. This tool also can help improve visibility and traffic as well as decrease load time on websites.

As Google Webmaster Tools transformed into Google Search Console, it was like discovering that your trusty old bike had been transformed into an electric scooter that could take you wherever you needed to be. It wasn't simply cosmetic; rather it was part of Google's response to an evolving online marketing landscape.

Google Search Console focuses on the technical aspects of websites and provides insights into how Google's search algorithm perceives them, search queries that lead to them, as well as providing integration with Google Analytics and debugging page rendering issues through Rendered Page View feature.