Ecommerce SEO involves ranking product and category pages using relevant keywords based on user intent.

This means understanding what people are searching for when they type a search term into Google's search box, as well as understanding how to structure websites so they rank well on search results pages.

Keyword Research

SEO has long been recognized as essential to growing online sales, yet in the past decade its role has evolved so significantly that keywords alone no longer suffice to generate the necessary results.

Search engines use complex algorithms to rank websites organically in SERPs - this process is known as organic ranking. To rank organically on search engine result pages (SERPs), your pages must first be optimized through keyword research, on-page optimization, link building and other technical SEO tasks.

Keyword research for ecommerce SEO efforts is of equal importance, making selecting keywords especially essential. When selecting your keywords, ensure they accurately describe the products you offer for sale. A great way to identify relevant terms is to explore your competitor category and product pages to see which terms they utilize when describing products they sell. In addition, consider taking latent semantic indexing (LSI) keywords into account when selecting them - these help search engines understand context of pages by taking account of related words or phrases that help search engines understand user intent on pages you visit

On-Page Optimization

On-page optimization involves making adjustments to your website content to help Google better understand what each page is about, such as title tags and meta descriptions that appear in search engine results pages (SERPs) and should include keywords matching user intent. If you visit this website, you'll get even more Digital Marketing on the internet.

On-page SEO techniques for ecommerce websites include adding keyword-rich content to product and category pages, employing breadcrumb navigation, and making sure images feature alt text containing relevant keywords. Implementing structured data markup and a sitemap can further increase search engine visibility of an ecommerce website.

Another key on-page SEO technique for your ecommerce website is eliminating duplicate content, such as product descriptions or titles that appear across multiple pages on your ecommerce website. Furthermore, optimization of load speed is vital as this can influence both desktop and mobile search rankings - the faster pages load, the higher they will appear in SERPs.

Link Building

Building high-quality backlinks is an integral component of SEO for Ecommerce websites, helping search engines understand your site's popularity and relevance to specific keywords. But remember, link building should never feel forced; overly optimized links could look spammy and hinder organic performance.

Title tags and meta descriptions play an essential role in SEO, helping websites rank better in search results. Furthermore, adding relevant keywords can improve their standings further still. Including noindex tags on pages that don't need to appear can further increase rankings.

Ahrefs can help your ecommerce link building strategy by helping to identify opportunities. From broken links on competitor websites or unlinked brand mentions to opportunities to contact webmasters/owners for linking agreements, Ahrefs provides an efficient and cost-effective method of increasing organic search engine rankings.

Site Architecture

Ecommerce website architecture is essential to SEO because it affects how easily search engines can index and crawl your pages. A logical site structure with clearly labelled topic clusters helps search engines understand your pages better, giving them confidence in displaying them in search results and increasing ranking potential.

An effective site architecture ensures a positive user experience. To enhance it, try adding breadcrumbs or creating SEO-optimized URLs, as well as internal links with relevant pages logically linked together.

User experience can also be enhanced by minimizing the number of clicks it takes for users to access pages on your site. In ideally, they should be able to reach their destination page in three clicks or less with navigation tools like site maps, site indexes and faceted searches.